It can be tough to find the words to express sympathy after a friend, family member or colleague has experienced a miscarriage.

Often the most appropriate cards on offer are blank – which can still leave people lost for words.

That’s why it’s great news that the Miscarriage Association has teamed up with the Card Factory to offer the UK’s first sympathy card stocked by a major retailer, specifically for people affected by pregnancy loss.

The new card carries the simple but sensitive message ‘There’s no good card for this. I’m so sorry for the loss of your baby’. It also includes details of free support and information services.

The card is now available at the Card Factory’s online shop and a donation of 10% of the retail price of each card will be made to the Miscarriage Association.

The cards will also be available in Card Factory’s stores within the next few months.

Small but important steps forwards in 'normalising’ conversations about pregnancy loss.